About us

Jr BLVD is an Australian Made clothing brand that launched in December of 2019. 

Founded by Sydney designer Louise Sykes, Jr BLVD has quickly developed a reputation for releasing collections that combine fashion with art in a way that has captured attention and excitement around the world.

JB has featured in their own editorial for Harpers Bazaar Kids, won Gold for Best International Children's Brand at the Junior Design Awards in London, Silver for Best Children's Brand at the International Design Awards in Los Angeles and were chosen by Drew Barrymore as her Summer Pick in the debut issue of DREW Magazine.

Jr BLVD was very excited to have been chosen as One To Watch during New York Fashion Week in September 2023 and are currently in the process of opening their first Sydney boutique.