About us

Jr BLVD is an Australian Made clothing brand that launched in December of 2019. Designed to fill what was seen as a gap in the market for the 8-16 year old age range.

Founded by Sydney artist Louise Sykes, Jr BLVD has quickly developed a reputation for releasing exciting collections that are absolute candy for the eyes.

A brand that combines fashion with art whilst respectfully embracing the needs of this age group. An age when personal style is developing and a desire to move on from children's clothing is being felt.

Only the highest quality materials are used with attention paid to every detail from custom dyed cottons to fabric covered buttons sewn by hand.

In the three years since launching, JB has featured in their own editorial for Harpers Bazaar Kids, won Gold for Best International Children's Brand at the Junior Design Awards in London, Silver for Best Children's Brand at the International Design Awards in Los Angeles and were chosen by Drew Barrymore as her Summer Pick in the debut issue of DREW Magazine.

Jr BLVD was very excited to have been chosen as One To Watch during New York Fashion Week in September 2023.